Then a young animator named Walt Disney appeared. Winsor McCay also produced Gertie, The Dinosaur. In 1914, at the John Bray production house, producers and artists created the first series using animation techniques. Later came hand-drawn animation with Cel Animation. Then, much closer to the 90s, the first animated films began, but these were made with simple and primitive devices. Murals, ceramic creations, and the popular phenakistoscope are examples of how old this technique is. The evolution of Animation has been around for many thousands of years. However, now, the concept of animation is much broader, and the industry has faced numerous changes in a short time. Besides, the animated images were able to expand their imagination and fill them with curiosity and enthusiasm. There were many stories and alternatives that captured their attention and won their hearts. Many of the adults of this generation grew up watching cartoons every Sunday morning. The growth of one drives the growth of the other. OTT platforms and animations complement each other. It is another fact that has led OTT platforms to play a major role in the growth of the years of OTT explosion. Now, more and more children are using OTT platforms to watch videos, and local animation is a favorite not only for children in India but in the world. In 2016, according to KPM reports, the animation and visual effects industry grew by 16.4 percent, and the number has become increasingly high thanks to the demand for animation content for the Indian market through platforms and OTT applications.īig global players like Amazon Prime and Netflix have signed exclusive content licensing agreements with several Indian studios and continue to vigorously seek to partner with Indian studios to create more children’s content in Hindi and other regional languages. The animation and visual effects industry in India has been steadily gaining acceptance and has projected Indian talent abroad. OTT Platform and Animation Industry RelationĪnimation has also driven the use of OTTs and vice versa. Many of them have also expanded their spaces to regional language productions, which has made many Indians consider them as the first choice when watching videos or movies. There are also new players entering the market every year. Its demand has become bigger and bigger, and, according to KPMG estimates, the consumption of video in regional languages reached 95%. Consumption of Video ContentĬonsumption of regional content has played a key role in this growth. The OTT sector in India is expected to reach Rs 24 billion in 2121, and the country’s video streaming industry is predicted to be valued at INR 11.97K Cr by 2023. The numbers indicate that growth will continue for the rest of the years. One of the factors that drove the popularity of these platforms is high-quality original content, as well as updated marketing strategies, new partnerships, surprising distribution deals, innovation, and increased consumer insight. 2018, 2019, and 2020 have been years of OTT explosion in India.
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